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Advertising
Language: en
Pages: 0
Authors: George Felton
Categories: Advertising
Type: BOOK - Published: 1994 - Publisher:

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This text covers the process of conceptualizing creating advertisements that gain attention and produce results. It focuses on understanding both the market-ori
Advertising
Language: en
Pages: 256
Authors: George Felton
Categories: Design
Type: BOOK - Published: 2006 - Publisher: W. W. Norton

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A time-tested text, George Felton? Advertising: Concept and Copy, Second Edition, is an innovative approach to advertising creativity. It covers the entire conc
The Advertising Concept Book
Language: en
Pages: 296
Authors: Pete Barry
Categories: Advertising
Type: BOOK - Published: 2012 - Publisher:

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Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and
Advertising Creative
Language: en
Pages: 764
Authors: Tom Altstiel
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-12-10 - Publisher: SAGE Publications

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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th
Advertising by Design
Language: en
Pages: 745
Authors: Robin Landa
Categories: Design
Type: BOOK - Published: 2016-11-08 - Publisher: John Wiley & Sons

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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and