Breakthrough Copywriter A Field Guide To Eugene M Schwartz Advertising Genius
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Language: en
Pages: 112
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Type: BOOK - Published: 2017-06-09 - Publisher: Lulu.com
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting th
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There was one copywriter who made millionaires from people who read his book, but never wrote an ad. You may or may not have heard of Eugene M. Schwartz - one o
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Type: BOOK - Published: 2017-08-18 - Publisher: Lulu.com
""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from co
