Fashion Brands
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Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers
Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
Language: en
Pages: 281
Pages: 281
Type: BOOK - Published: 2008 - Publisher: Kogan Page Publishers
Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects o
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2014 - Publisher: Intellect (UK)
Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or i
Language: en
Pages: 54
Pages: 54
Type: BOOK - Published: 2018-06-21 - Publisher: Springer
This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and th
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2013 - Publisher: Bloomsbury Visual Arts
Luxury brands are not about banal retro styling or taking refuge in past glories; they are brands with a heritage that still chimes with contemporary culture. L
