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Social Media Metrics
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Authors: Jim Sterne
Categories: Business & Economics
Type: BOOK - Published: 2010-03-18 - Publisher: John Wiley & Sons

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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what cust
Social Media ROI
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Type: BOOK - Published: 2011-02-22 - Publisher: Pearson Education

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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align w
Ask, Measure, Learn
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Authors: Lutz Finger
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Type: BOOK - Published: 2014-01-23 - Publisher: "O'Reilly Media, Inc."

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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a
Measure What Matters
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Authors: Katie Delahaye Paine
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Type: BOOK - Published: 2011-02-14 - Publisher: John Wiley & Sons

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In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though rel
Social Media Measurement and Management
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Authors: Jeremy Harris Lipschultz
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Type: BOOK - Published: 2019-06-25 - Publisher: Routledge

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This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digi