Paid Attention
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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels hav
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The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard a
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The summary of Paid Attention – Innovative Advertising for a Digital World presented here include a short review of the book at the start followed by quick ov
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