Download or read book Strategic Marketing Management written by Richard Malcolm Sano Wilson and published by Routledge. This book was released on 2005 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new, revised and updated third edition includes completely new chapters and extensive new material covering issues such as the changing role of marketing, approaches to analyzing marketing capability, e-marketing, branding, customer relationship management myopia and the decline of loyalty.