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Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your pa
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Ask any manager to identify what's different in the new economy, and they will tell you that markets are more crowded than ever before. As a result, it is harde
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Customer Intimacy
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Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more c