A Dictionary Of Marketing
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Language: en
Pages: 448
Pages: 448
Type: BOOK - Published: 2011-03-24 - Publisher: OUP Oxford
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (fro
Language: en
Pages: 464
Pages: 464
Type: BOOK - Published: 2016-04-28 - Publisher: Oxford University Press
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (fro
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2004 - Publisher: SAGE
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
Language: en
Pages: 160
Pages: 160
Type: BOOK - Published: 2013-08-31 - Publisher: Left Coast Press
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed
Language: en
Pages: 1219
Pages: 1219
Type: BOOK - Published: 2009-01-01 - Publisher: OUP Oxford
This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behavio
