Related Books

Airline Marketing and Management
Language: en
Pages: 349
Authors: Stephen Shaw
Categories: Business & Economics
Type: BOOK - Published: 2020-09-10 - Publisher: Routledge

DOWNLOAD EBOOK

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to
Fundamentals of Airline Marketing
Language: en
Pages: 256
Authors: Scott Ambrose
Categories: Transportation
Type: BOOK - Published: 2021-05-27 - Publisher: Routledge

DOWNLOAD EBOOK

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Language: en
Pages: 267
Authors: Santos, José Duarte
Categories: Business & Economics
Type: BOOK - Published: 2019-08-30 - Publisher: IGI Global

DOWNLOAD EBOOK

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through
Managing Strategic Airline Alliances
Language: en
Pages: 209
Authors: Birgit Kleymann
Categories: Transportation
Type: BOOK - Published: 2017-03-02 - Publisher: Routledge

DOWNLOAD EBOOK

Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets su
Travel Marketing, Tourism Economics and the Airline Product
Language: en
Pages: 213
Authors: Mark Anthony Camilleri
Categories: Business & Economics
Type: BOOK - Published: 2017-10-03 - Publisher: Springer

DOWNLOAD EBOOK

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the