Analyzing and Reporting Focus Group Results

Analyzing and Reporting Focus Group Results
Author :
Publisher : SAGE
Total Pages : 164
Release :
ISBN-10 : 0761908161
ISBN-13 : 9780761908166
Rating : 4/5 (166 Downloads)

Book Synopsis Analyzing and Reporting Focus Group Results by : David L. Morgan

Download or read book Analyzing and Reporting Focus Group Results written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.


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`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next