Beyond the Idea
Author | : Vijay Govindarajan |
Publisher | : Macmillan |
Total Pages | : 193 |
Release | : 2013-09-24 |
ISBN-10 | : 9781250040176 |
ISBN-13 | : 1250040175 |
Rating | : 4/5 (175 Downloads) |
Download or read book Beyond the Idea written by Vijay Govindarajan and published by Macmillan. This book was released on 2013-09-24 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.