Related Books

Brand Equity & Advertising
Language: en
Pages: 406
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2013-10-31 - Publisher: Psychology Press

DOWNLOAD EBOOK

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in acade
Managing Brand Equity
Language: en
Pages: 336
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2009-12-01 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,
What is Brand Equity, Anyway?
Language: en
Pages: 148
Authors: Paul Feldwick
Categories: Advertising
Type: BOOK - Published: 2002 - Publisher:

DOWNLOAD EBOOK

Brands & Advertising
Language: en
Pages: 406
Authors: Giep Franzen
Categories: Advertising
Type: BOOK - Published: 1999 - Publisher:

DOWNLOAD EBOOK

A comprehensive examination of the research methods now available to help agencies and advertisers develop more effective advertising.
Connective Branding
Language: en
Pages: 380
Authors: Claudia Fisher
Categories: Business & Economics
Type: BOOK - Published: 2010-04-01 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The res