Brand The Change
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Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2018-02-13 - Publisher: BIS Publishers
Brand the Change is a guidebook to build your own brand. It contains 23 tools and exercises, 14 case studies from change making organisations across the world a
Language: en
Pages: 223
Pages: 223
Type: BOOK - Published: 2017 - Publisher:
Language: en
Pages: 35
Pages: 35
Type: BOOK - Published: 2024-04-13 - Publisher: GRASPED Digital
"GRASPED: Brand Attitude Formation and Change" delves into the vital processes of how brands are perceived and how these perceptions evolve over time. It adeptl
Language: en
Pages: 212
Pages: 212
Type: BOOK - Published: 2017-11-08 - Publisher: BoD – Books on Demand
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empi
Language: en
Pages: 152
Pages: 152
Type: BOOK - Published: 2014-10-14 - Publisher: Routledge
At a time of increasing city competition, national capitals are at the forefront of efforts to gain competitive advantage for themselves and their nation, to pr
