Download or read book Branded Women in U.S. Television written by Peter Bjelskou and published by Lexington Books. This book was released on 2014-12-18 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.