Branding Berlin
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Language: en
Pages: 287
Pages: 287
Type: BOOK - Published: 2023-07-21 - Publisher: Taylor & Francis
This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin. Branding Berlin: From Division to the Cultural Ca
Language: en
Pages: 481
Pages: 481
Type: BOOK - Published: 2013-06-17 - Publisher: Routledge
This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic so
Language: en
Pages: 308
Pages: 308
Type: BOOK - Published: 2017-02-03 - Publisher: Routledge
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery
Language: en
Pages: 676
Pages: 676
Type: BOOK - Published: 2023-10-02 - Publisher: Walter de Gruyter GmbH & Co KG
This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2014-11-25 - Publisher: Springer
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de
