Branding Books Across The Ages
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Language: en
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Type: BOOK - Published: 2021-04-20 - Publisher: Amsterdam University Press
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its
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Pages: 104
Type: BOOK - Published: 2017-11-14 - Publisher: powerHouse Books
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Tr
Language: en
Pages: 211
Pages: 211
Type: BOOK - Published: 2020-01-07 - Publisher: Bloomsbury Publishing USA
Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2019-10-03 - Publisher: Kogan Page Publishers
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneu
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2014-01-07 - Publisher: Macmillan
A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand thei
