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Consumer Behavior Buying Having And Being Global Edition

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Consumer Behavior

Consumer Behavior
Author :
Publisher :
Total Pages : 624
Release :
ISBN-10 : 0135225698
ISBN-13 : 9780135225691
Rating : 4/5 (691 Downloads)
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Book Synopsis Consumer Behavior by : Michael R. Solomon

Download or read book Consumer Behavior written by Michael R. Solomon and published by . This book was released on 2019 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Consumer behaviour, 2013.


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Consumer Behavior
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Consumer Behavior

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Revised edition of Consumer behaviour, 2013.
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Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence t
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Authors: Michael R. Solomon
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For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happ
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially
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In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, a