Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)
Author :
Publisher : McGraw Hill Professional
Total Pages : 368
Release :
ISBN-10 : 9781264257553
ISBN-13 : 1264257554
Rating : 4/5 (554 Downloads)

Book Synopsis Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by : Joe Pulizzi

Download or read book Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2021-05-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc., and create the business of your dreams.


Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) Related Books

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)
Language: en
Pages: 368
Authors: Joe Pulizzi
Categories: Business & Economics
Type: BOOK - Published: 2021-05-25 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Language: en
Pages: 256
Authors: Joe Pulizzi
Categories: Business & Economics
Type: BOOK - Published: 2015-09-04 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most soug
Content Inc
Language: en
Pages:
Authors:
Categories: Customer relations
Type: BOOK - Published: 2016 - Publisher:

DOWNLOAD EBOOK

Content Marketing
Language: en
Pages: 136
Authors: Gavin Turner
Categories: Business & Economics
Type: BOOK - Published: 2019-05-17 - Publisher: Erwin Ronel Cruz

DOWNLOAD EBOOK

If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading... Did you know, in just the
Bulletin of the Atomic Scientists
Language: en
Pages: 116
Authors:
Categories:
Type: BOOK - Published: 1970-06 - Publisher:

DOWNLOAD EBOOK

The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhat