Related Books

Controversies in Contemporary Advertising
Language: en
Pages: 333
Authors: Kim Sheehan
Categories: Advertising
Type: BOOK - Published: 2003 - Publisher:

DOWNLOAD EBOOK

'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as ste
Controversies in Contemporary Advertising
Language: en
Pages: 337
Authors: Kim Bartel Sheehan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-18 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan,
Controversies in Contemporary Advertising
Language: en
Pages: 336
Authors: Kim Bartel Sheehan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-18 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan,
Essentials of Contemporary Advertising
Language: en
Pages: 558
Authors: William F. Arens
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher:

DOWNLOAD EBOOK

Advertising to Children
Language: en
Pages: 337
Authors: M. Carole Macklin
Categories: Business & Economics
Type: BOOK - Published: 1999-07-16 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist abou