Download or read book Donor Cultivation and the Donor Lifecycle Map written by Deborah Kaplan Polivy and published by John Wiley & Sons. This book was released on 2013-10-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh look at fundraising that depends upon the donorlifecycle, resulting in increased financial resources over time anda more stable bottom line for nonprofits A guide to better and more strategic fundraising, DonorCultivation and the Donor Life Cycle Map presents the donorlifecycle map, which is circular in form, revealing how theconvergence of the two subject matters—cultivation and thelifecycle map—can lead to better and more strategicfundraising. Author Deborah Kaplan Polivy specifically addressesthe topic of cultivation and how, when focused over the donorlifecycle, it can become a logical and focused activity forobtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding andmaking the most of the donor lifecycle Coverage includes Introduction to Donor Cultivation, DefiningDonor Cultivation, Donor Cultivation Tools and the Donor Lifecycle:How and Where They Intersect, and Impediments to the ImplementationProcess Features a companion website with a variety of online tools tohelp readers implement key concepts Part of the Wiley Nonprofit Authority Series Donor Cultivation and the Donor Life Cycle Map seeks tochange the perspective from transactional fundraising to recurringfundraising, beginning with the first donation and extending to thevery last—an endowment that keeps on giving even afterdeath.