Download or read book Emarketing Excellence written by Dave Chaffey and published by Routledge. This book was released on 2013 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.