Groundswell, Expanded and Revised Edition

Groundswell, Expanded and Revised Edition
Author :
Publisher : Harvard Business Press
Total Pages : 352
Release :
ISBN-10 : 9781422143414
ISBN-13 : 1422143414
Rating : 4/5 (414 Downloads)

Book Synopsis Groundswell, Expanded and Revised Edition by : Charlene Li

Download or read book Groundswell, Expanded and Revised Edition written by Charlene Li and published by Harvard Business Press. This book was released on 2011-06-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.


Groundswell, Expanded and Revised Edition Related Books

Groundswell, Expanded and Revised Edition
Language: en
Pages: 352
Authors: Charlene Li
Categories: Business & Economics
Type: BOOK - Published: 2011-06-07 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies,
Groundswell
Language: en
Pages: 354
Authors: Charlene Li
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-st
The Seven Success Factors of Social Business Strategy
Language: en
Pages: 100
Authors: Charlene Li
Categories: Business & Economics
Type: BOOK - Published: 2013-06-19 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected
Open Leadership
Language: en
Pages: 336
Authors: Charlene Li
Categories: Business & Economics
Type: BOOK - Published: 2010-04-27 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leade
Groundswell: Winning In A World Transformed By Social Technologies
Language: en
Pages: 304
Authors:
Categories:
Type: BOOK - Published: - Publisher:

DOWNLOAD EBOOK