Download or read book How to Win Customers in the Digital World written by Peter Vervest and published by Springer Science & Business Media. This book was released on 2000 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can digital business technologies do for you, as a user, manager, strategist, marketeer or sales director? This book presents a template for seizing these new opportunities. Six cases demonstrate both power and risks of digital business technologies. Winners use them to make front-line people the point of decision making, to unlock information about customers; and to manage the fulfilment of their commitments. These are Total Action organisations, making every activity inside their organisation directly relevant for their customers. The authors take you on a discovery tour of new management concepts to create the winning organisation in the digital world.