Related Books

Introduction to Algorithmic Marketing
Language: en
Pages: 508
Authors: Ilya Katsov
Categories:
Type: BOOK - Published: 2017-12 - Publisher:

DOWNLOAD EBOOK

A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the
Algorithmic Marketing and EU Law on Unfair Commercial Practices
Language: en
Pages: 280
Authors: Federico Galli
Categories: Law
Type: BOOK - Published: 2022-08-30 - Publisher: Springer Nature

DOWNLOAD EBOOK

Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learn
How and What Marketing Algorithms Think
Language: en
Pages: 164
Authors: Roberto Brognara
Categories: Business & Economics
Type: BOOK - Published: 2022-10-27 - Publisher: Cambridge Scholars Publishing

DOWNLOAD EBOOK

This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they co
Data Analytics for Marketing
Language: en
Pages: 452
Authors: Guilherme Diaz-BĂ©rrio
Categories: Computers
Type: BOOK - Published: 2024-05-10 - Publisher: Packt Publishing Ltd

DOWNLOAD EBOOK

Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries Key Features Analyze marke
Artificial Intelligence for Marketing
Language: en
Pages: 373
Authors: Jim Sterne
Categories: Business & Economics
Type: BOOK - Published: 2017-08-14 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine