Related Books

Kellogg on Branding
Language: en
Pages: 413
Authors: Alice M. Tybout
Categories: Business & Economics
Type: BOOK - Published: 2011-01-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat
Kellogg on Branding in a Hyper-Connected World
Language: en
Pages: 368
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2019-03-19 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new bran
Kellogg on Marketing
Language: en
Pages: 448
Authors: Dawn Iacobucci
Categories: Business & Economics
Type: BOOK - Published: 2001-06-18 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing
Kellogg on Integrated Marketing
Language: de
Pages: 344
Authors: Dawn Iacobucci
Categories: Business & Economics
Type: BOOK - Published: 2002-11-12 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Com
Kellogg on Strategy
Language: en
Pages: 245
Authors: David Dranove
Categories: Business & Economics
Type: BOOK - Published: 2005-08-05 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it corr