Download or read book Marketing Culture and the Arts written by François Colbert and published by G. Morin. This book was released on 1994 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing will find in Marketing Culture and the Arts a framework for analysis and reflection that may shed new light on current practices and also provide a point of reference for future plans.