Download or read book Marketing for Entrepreneurs written by Frederick G. Crane and published by SAGE. This book was released on 2012-09-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.