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This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions thems
Neuromarketing
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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason
Neuromarketing
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The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
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Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches
Neuromarketing in Action
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Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows b