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Perspectives on Methodology in Consumer Research
Language: en
Pages: 301
Authors: David Brinberg
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

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Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally relat
Methods in Consumer Research, Volume 1
Language: en
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Authors: Gaston Ares
Categories: Technology & Engineering
Type: BOOK - Published: 2018-01-02 - Publisher: Woodhead Publishing

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Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a ful
Research in Consumer Behavior
Language: en
Pages: 0
Authors: R. W. Belk
Categories: Consumer behavior
Type: BOOK - Published: 1999-12-27 - Publisher: Elsevier

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Research in Consumer Behaviour presents the latest research, theory and methods in the field of consumer behavior. Consumption is broadly construed to include t
Contemporary Perspectives in Consumer Research
Language: en
Pages: 484
Authors: Richard John Lutz
Categories: Consumer behavior
Type: BOOK - Published: 1981 - Publisher: Boston, Mass. : Kent Publishing Company

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Postmodern Consumer Research
Language: en
Pages: 157
Authors: Elizabeth C. Hirschman
Categories: Business & Economics
Type: BOOK - Published: 1992-07-29 - Publisher: SAGE Publications

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Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate