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Profitable Marketing Communications
Language: en
Pages: 225
Authors: Antony Young
Categories: Business & Economics
Type: BOOK - Published: 2007-03-03 - Publisher: Kogan Page Publishers

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Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profi
Profitable Marketing Communications
Language: en
Pages:
Authors: Anthony Young
Categories:
Type: BOOK - Published: 2007-01-01 - Publisher:

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Profitable Marketing Communications
Language: en
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Authors: Antony Young
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Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

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The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cos
Marketing Communication Management
Language: en
Pages: 358
Authors: Otto Ottesen
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Successful Marketing Communications
Language: en
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Authors: Cathy Ace
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Type: BOOK - Published: 2012-06-14 - Publisher: Routledge

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'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The