Review of Marketing Research
Author | : Naresh K. Malhotra |
Publisher | : Emerald Group Publishing |
Total Pages | : 216 |
Release | : 2008-11-01 |
ISBN-10 | : 9780857247278 |
ISBN-13 | : 0857247271 |
Rating | : 4/5 (271 Downloads) |
Download or read book Review of Marketing Research written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2008-11-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.