Secret Sauce
Author | : Harry Mills |
Publisher | : AMACOM |
Total Pages | : 192 |
Release | : 2017-02-21 |
ISBN-10 | : 9780814438077 |
ISBN-13 | : 0814438075 |
Rating | : 4/5 (075 Downloads) |
Download or read book Secret Sauce written by Harry Mills and published by AMACOM. This book was released on 2017-02-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.