Social Media In The Marketing Context
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Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and revi
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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn'
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Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms
