Strategic Marketing
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Language: en
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Type: BOOK - Published: 2010-03-25 - Publisher: Oxford University Press, USA
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma
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Type: BOOK - Published: 2007-06-01 - Publisher: Routledge
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of
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Type: BOOK - Published: 2012-06-21 - Publisher: McGraw-Hill Companies
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Pages: 364
Type: BOOK - Published: 2010 - Publisher:
This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic appro
Language: en
Pages: 283
Pages: 283
Type: BOOK - Published: 2009 - Publisher:
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understa
