Strategic Planning For Public Relations
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The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relation
Language: en
Pages: 552
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Type: BOOK - Published: 2013 - Publisher: Routledge
This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-
Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan
Language: en
Pages: 428
Pages: 428
Type: BOOK - Published: 2006-11-06 - Publisher: Routledge
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn
