Summary: Brand-Leadership

Summary: Brand-Leadership
Author :
Publisher : Primento
Total Pages : 41
Release :
ISBN-10 : 9782806239914
ISBN-13 : 2806239915
Rating : 4/5 (915 Downloads)

Book Synopsis Summary: Brand-Leadership by : BusinessNews Publishing,

Download or read book Summary: Brand-Leadership written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of David Aaker and Erich Joachimsthaler's book: "Brand-Leadership: The Evolving Paradigm". This complete summary of the ideas from David Aaker and Erich Joachimsthaler's book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidly changing and evolving. A new paradigm is emerging in which achieving brand leadership is becoming more important than simply building brand equity. In fact, the paradigm for brand building is evolving from the tactical and reactive approach of traditional brand management to the much more strategic and visionary brand leadership approach. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Brand-Leadership" and discover how to overcome and address the challenges brought by today’s new brand paradigm.


Summary: Brand-Leadership Related Books

Summary: Brand-Leadership
Language: en
Pages: 41
Authors: BusinessNews Publishing,
Categories: Design
Type: BOOK - Published: 2013-02-15 - Publisher: Primento

DOWNLOAD EBOOK

The must-read summary of David Aaker and Erich Joachimsthaler's book: "Brand-Leadership: The Evolving Paradigm". This complete summary of the ideas from David A
Leadership Brand
Language: en
Pages: 296
Authors: David Ulrich
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Harvard Business Review Press

DOWNLOAD EBOOK

leadership evaluate progress along the way, as a leadership brand is created and implemented."--BOOK JACKET.
New Brand Leadership
Language: en
Pages: 311
Authors: Larry Light
Categories: Business & Economics
Type: BOOK - Published: 2015-05-23 - Publisher: FT Press

DOWNLOAD EBOOK

New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years
Leadership Brand
Language: en
Pages: 34
Authors: David Magellan Horth
Categories: Business & Economics
Type: BOOK - Published: 2016-12-15 - Publisher: Center for Creative Leadership

DOWNLOAD EBOOK

Summary: The Discipline of Market Leaders
Language: en
Pages: 15
Authors: BusinessNews Publishing
Categories: Business & Economics
Type: BOOK - Published: 2014-11-12 - Publisher: Primento

DOWNLOAD EBOOK

The must-read summary of Michael Treacy and Fred Wiersema’s book: “The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your