The Active Consumer

The Active Consumer
Author :
Publisher : Routledge
Total Pages : 288
Release :
ISBN-10 : 9781134693801
ISBN-13 : 113469380X
Rating : 4/5 (80X Downloads)

Book Synopsis The Active Consumer by : Marina Bianchi

Download or read book The Active Consumer written by Marina Bianchi and published by Routledge. This book was released on 2006-05-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.


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