Download or read book The Complete Idiot's Guide to Starting and Running a Bar written by Steven Johns and published by Penguin. This book was released on 2008 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting and running a bar is a fantasy occupation for many people- You are your own boss, and depending on your vision for the bar, your clientele are largely your own choice. Whether your dream bar is a comfortable neighborhood pub or a nightclub teaming with entertainment, this is a step-by-step guide to realizing your dream business. In The Complete Idiot's Guide to Starting and Running a Bar, readers will find- How to focus your vision for your bar. How to build a business plan. What you need to know about mixology and serving food. How to deal with vendors and employees. Everything you need to know about advertising and marketing for your bar.