Download or read book The Creative Company - Third Edition written by Anders Hemre and published by Geoffrey B. Dahl & Associates Inc.. This book was released on 2018-08-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book wants to promote the art of working with ideas and inspire organizations to find new and better ways of becoming more creative and better manage innovation. The front end of innovation is fuzzy. It’s right there where fuzzy — but potentially great — ideas thrive. Innovative organizations know that and they keep the front end fuzzy, while experimenting, learning and maybe even playing.