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The Entrepreneur's Guide to Customer Development
Language: en
Pages: 0
Authors: Brant Cooper
Categories: Customer relations
Type: BOOK - Published: 2010 - Publisher: Anchor Books

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Presents a framework for starting and building new businesses based on the authors' insight that "most startups fail because they didn't develop their market".
The Entrepreneur's Guide to Customer Development
Language: en
Pages:
Authors: Brant Cooper
Categories:
Type: BOOK - Published: 2020-07-14 - Publisher:

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Affectionately dubbed "The Startup Bluebook", the first edition of the Entrepreneur's Guide to Customer Development was the first book to describe Lean Startup,
The Startup Owner's Manual
Language: en
Pages: 568
Authors: Steve Blank
Categories: Business & Economics
Type: BOOK - Published: 2020-03-17 - Publisher: John Wiley & Sons

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More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in th
Customer Development for Entrepreneurs: How to Test Startup Ideas and Build Products People Love
Language: en
Pages: 0
Authors: Mike Fishbein
Categories: Customer relations
Type: BOOK - Published: 2014-04-29 - Publisher:

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Customer development is a process for discovering and validating market demand for a business idea and determining the right product features to meet customer n
Entrepreneur's Guide to the Lean Brand
Language: en
Pages: 338
Authors: Jeremiah Gardner
Categories: Business & Economics
Type: BOOK - Published: 2014-10-08 - Publisher: Market by Numbers

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The world's most powerful brands are no longer being developed on Madison Avenue. They are methodically crafted by startups using a revolutionary new framework.