The Journey Mapping Playbook
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Language: en
Pages: 156
Pages: 156
Type: BOOK - Published: 2020-10-12 - Publisher: Walter de Gruyter GmbH & Co KG
The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and e
Language: en
Pages: 770
Pages: 770
Type: BOOK - Published: 2016-04-25 - Publisher: "O'Reilly Media, Inc."
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companie
Language: en
Pages: 438
Pages: 438
Type: BOOK - Published: 2020-11-23 - Publisher: O'Reilly Media
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the c
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2014-09-05 - Publisher: "O'Reilly Media, Inc."
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunder
Language: en
Pages: 160
Pages: 160
Type: BOOK - Published: 2016-03-22 - Publisher: Rosenfeld Media
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrativ
