Marketing
Author | : Patrick Forsyth |
Publisher | : John Wiley & Sons |
Total Pages | : 240 |
Release | : 2009-09-09 |
ISBN-10 | : 1576603296 |
ISBN-13 | : 9781576603291 |
Rating | : 4/5 (291 Downloads) |
Download or read book Marketing written by Patrick Forsyth and published by John Wiley & Sons. This book was released on 2009-09-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business. This guide explains what marketing is and the techniques marketers use. Topics covered include: • The marketing mix • Pricing policy • Different methods of market research This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.