The Marketplace Of Attention
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Language: en
Pages: 281
Pages: 281
Type: BOOK - Published: 2016-09-02 - Publisher: MIT Press
How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade vid
Language: en
Pages: 306
Pages: 306
Type: BOOK - Published: 2010-07-16 - Publisher: John Wiley & Sons
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to yo
Language: en
Pages: 176
Pages: 176
Type: BOOK - Published: 2020-10-13 - Publisher: FSG Originals
From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2015-04-03 - Publisher: Kogan Page Publishers
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels hav
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2001 - Publisher: Harvard Business Press
Thought provoking -Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbr
