The Semiotics Of Consumption
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Language: en
Pages: 381
Pages: 381
Type: BOOK - Published: 2012-01-02 - Publisher: Walter de Gruyter
The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics).
Language: en
Pages: 568
Pages: 568
Type: BOOK - Published: 2012-10-25 - Publisher: Walter de Gruyter
Language: en
Pages: 198
Pages: 198
Type: BOOK - Published: 2010-07-19 - Publisher: Springer
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cu
Language: en
Pages: 206
Pages: 206
Type: BOOK - Published: 2015 - Publisher: Oxford University Press, USA
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emot
Language: en
Pages: 233
Pages: 233
Type: BOOK - Published: 2012-02-16 - Publisher: Oxford University Press
Proposes that consumers shop for brand meanings, not just goods and services. Brands offer consumers intagible benefits such as symbolic relationship, a vicario
