Unconscious Branding
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Type: BOOK - Published: 2012-11-13 - Publisher: St. Martin's Press
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditi
Language: en
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NATIONAL BESTSELLER • From the bestselling author of The Drunkard’s Walk, a startling, eye-opening examination of how the unconscious mind shapes our experi
Language: en
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Type: BOOK - Published: 2016-04-25 - Publisher: Red Wheel/Weiser
"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Mar
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2004-11-23 - Publisher: Springer
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic t
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2008 - Publisher: Harvard Business Press
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. The
