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Virtual Social Identity and Consumer Behavior
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The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior
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How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book by two o
Online Consumer Behavior
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Online Consumer Behavior
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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think