Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships
Author :
Publisher : IGI Global
Total Pages : 399
Release :
ISBN-10 : 9781616928100
ISBN-13 : 1616928107
Rating : 4/5 (107 Downloads)

Book Synopsis Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships by : Ciaramitaro, Barbara

Download or read book Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships written by Ciaramitaro, Barbara and published by IGI Global. This book was released on 2010-08-31 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.


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