Download or read book Fundamentals of Menu Planning written by Paul J. McVety and published by John Wiley & Sons. This book was released on 2008-03-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice enterprise.